"I don't know which country to sell to."
Inquiry
"We are seeking new sales channels for the confectionery products we manufacture. However, we are unsure about which countries to target for sales. Instead of aimlessly searching in different countries, we would appreciate some guidance or a starting point."
SIBA Support
SIBA staff visited the customer's factory and provided advice.
We checked the ingredients and expiration date to make sure the product was suitable for export. When selling processed foods overseas, expiration dates of more than six months are often required. As for ingredients, many countries have regulations on trans fatty acids, and each country has its own regulations on the labeling and use of additives.
Food-related businesses in Shizuoka Prefecture can use the Shizuoka Prefecture Trade Expert System through its representative offices in China, Korea, Taiwan, and Singapore. Local food market development experts can provide free online consultations and market research.
There have been cases where trade experts have actually taken an interest in your product, leading to the export of samples and finding business partners through their extensive networks.
In addition, at the overseas expansion support desks that SIBA has set up in nine countries, you can develop sales strategies while listening to local desk staff about the local market situation.
If you are not sure which country to sell to, why not gather information with the help of experts in Shizuoka Prefecture or in a country where SIBA has support? SIBA also suggests conducting market research in a wide area, such as online sales and approaches via social media.
SIBA Support
Customer Voice
"When exploring potential overseas markets without clarity on where your product may sell, efficient and cost-effective information gathering is crucial, saving you time and resources compared to conducting the research on-site. Engaging with local experts often reveals insights that diverge from initial assumptions, highlighting the importance of concurrent product development and market research."
